SEVENTEEN’s Hoshi has recently found himself in the middle of controversy after fans noticed his activity on Instagram — specifically, liking a reel that some believe subtly shades BTS.

The reel in question features SEVENTEEN’s powerful 2019 MAMA performance of “HIT,” accompanied by a caption that reads:
“Never forget SEVENTEEN’s performance of ‘HIT’ at 2019 MAMA — right after they lost the ‘Best Dance Performance’ award.”

This video quickly caught fire on X where many interpreted the post as suggesting SEVENTEEN was robbed of the award — which went to BTS that year.
The situation intensified when some SEVENTEEN fans echoed the sentiment, saying things like:
“No one deserved it more than SEVENTEEN.”
Many fans took Hoshi’s like as silent agreement with the idea that SEVENTEEN was more deserving of the award, and some CARATs even expressed happiness that Hoshi appeared to acknowledge it publicly.


However, the reaction from BTS fans — — was swift and critical. Some accused Hoshi of being bitter or disrespectful, especially given how respected both groups are in the K-pop industry.
Many BTS fans called out Hoshi for being “bitter” and “jealous,” with tweets going viral, stating:
Liking shady BTS reels while acting nice in front of them is the most cowardly move ever. You're not slick. You're just bitter. BTS is still global. You're still local.
— Rebecca⟭⟬ᴱ ᴬᴿᴱ ᴮ⟬⟭ᶜᴷ (@Berrythv95) July 22, 2025
We been knew that some idols are very jealous of BTS, but holy shit… Imagine slipping like this in public. Shading BTS over an award they won rightfully by criteria loud and clear, after your group failed to meet that criteria. Those bitter seconds' sayings are so real
— kkotshin⁷ (@taesoothe) July 22, 2025
it’s so funny how during almost 24hrs that tweet was up, with 20k likes and all the replies and quotes shading bts, saying that khia was right and that he was a shady king but the moment armys find the tweet then it’s not funny anymore and that loser didn’t meant it that way 😭
— silvia 🥢 (@93MIDASYG) July 22, 2025
Always knew they were bitter and jealous inside. 🤣 they can’t say that publically tho. All they can do is suck up to the tannies for clout 🤗 pick me fandom with pick me idols https://t.co/1Nqs5rbsCg
— Killin' It Amal⁷ ²⁰²⁵ ᴮᵗˢ ʸᵉᵃʳ 💜 ⟭⟬E ARE B⟬⟭CK (@Mugiwara_Army) July 22, 2025
"they got robbed" "mama fraud" "blah blah" ofcourse they'll blame the award shows who gave awards to actual deserving artists. these rats don't vote/stream for their favs n then go around crying when they don't win anything😭😭😭
— bread⁷🍞 (@mimibreadcheeks) July 22, 2025
However, some SEVENTEEN’s fans have defended Hoshi, pointing out that English is not his first language.
They argue that he might have simply appreciated the performance video without reading or understanding the caption.
“He liked an anti bts post”
— jas ☻✷ (@thvjas) July 22, 2025
have you considered that English isn’t hoshi’s first language and he interpreted the post as a great performance even after losing.
this is genuinely so fucking dense considering how many times hoshi has praised bts lmao anyways
i just know hoshi liked the reel purely because of their performance. english isn’t his first language, and he’s known to have so much respect for other artists, so i doubt there was any intention to throw shade at any other group.
— hoshi sushi (@gyushiesm) July 22, 2025
I just want to mention that Hoshi does not know English and probably liked it because of the performance https://t.co/RkjYI63r5D
— Elisabeth🐦🔥❤️🔥🔥 (@S17Elis) July 22, 2025
i personally liked that reel because i love that performance and not once have i thought about bts even after reading the caption and you think hoshi who barely understand english mind you would like that reel cause he saw it as a dragged towards bts like be so fucking real
— fio is seeing 2seok!!! (@ksjxshua) July 22, 2025
As of now, Hoshi and SEVENTEEN’s agency PLEDIS Entertainment have not issued an official response regarding the incident.
While it may have been an innocent social media interaction, it has reopened debates on how idols’ online behavior can fuel fan wars — intentionally or not.