The Paris Fashion Week season is in full swing, and as always, K-pop stars are making waves across major brand events. From ambassadors representing luxury fashion houses to idols making their first front-row debuts, the global presence of K-pop at fashion’s biggest stage continues to grow stronger each year.
Among the attendees this season, ALLDAY PROJECT has become one of the most talked-about names.
Unlike most K-pop groups who appear for one or two brand shows, ALLDAY PROJECT members have taken things to a whole new level — attending events for nearly 13 different brands .
Members showed up not only as a group but also individually and in sub-units, an impressive feat for a rookie group still early in their career.
A viral post on X (formerly Twitter) with over 4.5 million views praised the group’s strong presence, saying,
However, the massive exposure has also stirred mixed reactions within the K-pop community. Some netizens argue that AllDay Project’s success isn’t purely based on talent or popularity, but rather nepotism and privilege.
Critics pointed out that one member is actually a Samsung heir, while others already had fame through past groups or modeling careers.
Still, ALLDAY PROJECT’s fans have defended the group passionately, calling the backlash unnecessary jealousy.
Supporters argue that their members’ diverse backgrounds, including two professional models, a renowned dancer, and two media personalities, naturally make them a strong fit for global fashion invitations.
Whether it’s privilege, talent, or a mix of both, one thing is certain ALLDAY PROJECT has made a major impression this season. Their Paris Fashion Week run might be controversial, but it’s undeniably one of the most talked-about moments in K-pop and fashion right now.
