Vogue Thailand has found itself at the center of major online backlash after a now-deleted tweet targeting BTS’s Jimin caused outrage among fans.

The controversy erupted shortly after the MTV Video Music Awards (VMAs) officially announced the nominees for the Best K-Pop category for the 2025 ceremony, set to take place on September 7, 2025, at the UBS Arena in New York City.
This year’s nominees are:
- aespa – Whiplash
- JENNIE – Like Jennie
- JIMIN – Who
- JISOO – Earthquake
- LISA ft. Doja Cat & Raye – Born Again
- Stray Kids – Chk Chk Boom
- ROSÉ – Toxic Till the End

Shortly after the announcement, Vogue Thailand posted multiple tweets focusing heavily on BLACKPINK members, highlighting Lisa, Jennie, Jisoo, and Rosé, while making no mention of the other nominees
VMAs ประกาศรายชื่อผู้เข้าชิงรางวัล Best K-Pop อย่างเป็นทางการสำหรับงาน MTV Video Music awards 2025 ที่ยิ่งทวีคูณความน่าสนใจเมื่อ ศิลปินจาก Blackpink ต่างเข้าชิงรางวัลในฐานะศิลปินเดี่ยวเต็มตัวครบทุกคน! #BLACKPINK #VMA #VMAs https://t.co/Qmdj1Y0Wrp
— Vogue Thailand (@VogueThailand) August 6, 2025

However, the situation escalated when Vogue Thailand tweeted:
“Get ready to see how many awards she can take home! #VMAs #VMAS_DISQUALIFY_JIMIN”

The inclusion of the hashtag #VMAS_DISQUALIFY_JIMIN sparked immediate outrage among BTS and Jimin fans, who accused the account of being unprofessional, disrespectful, and intentionally fueling fan wars.
Since when do you have the authority to decide who’s out of the VMAs,@VogueThailand?
— 찜럽💛 (@jmlove_1013) August 9, 2025
Stay in your lane — this is unprofessional and disrespectful. @voguemagazine @vogue pic.twitter.com/2yulbEmO50
disgusted with @VogueThailand and an apology is due. This is unprofessional asf pic.twitter.com/JRponBYDPL
— LC⁷⚡️ (@BE_Happier_BTS) August 8, 2025
absolutely unacceptable and unprofessional behavior from @VogueThailand and you can contact them about their X admins behavior at these emails. please take a moment to express your disappointment. pic.twitter.com/ME9HtqUIfn
— ✿❀cam❀✿⁷ will love yoongi forever (@camlovesyoongi) August 8, 2025
This is shockingly unprofessional behavior by @VogueThailand and a poor representation of the Vogue Magazine brand @voguemagazine @vogue must take action and apologize to Jimin.
— PJMC (@PJMClub13) August 8, 2025
VOGUE THAILAND APOLOGIZE TO JIMIN pic.twitter.com/D0a0mon8x6
Many criticized Vogue Thailand for ignoring other nominees and targeting Jimin, questioning whether the account was being run by a biased individual rather than a professional social media team.
Seems for @VogueThailand the other nominees doesn't exist, not a single post about any of them.. Is this even a magazine or a blonk??
— ilna💜⁷ (Fan) (@sb_ilna) August 8, 2025
Ok ARMYs you know what to do… Vote hard for JIMIN. pic.twitter.com/rH2JFBbT68
Following the backlash, Vogue Thailand deleted the tweet and issued a formal statement:
“Vogue Thailand sincerely apologizes for the August 6, 2025, incident on our official X account, where a post using a hashtag damaged JIMIN of BTS’s reputation due to an unintentional error by our team. We admit that this behavior may have fueled animosity within the online community. We take full responsibility for this oversight and reaffirm our dedication to working more carefully and diligently to prevent similar situations in the future.”
#ApologizeToJimin
— Vogue Thailand (@VogueThailand) August 9, 2025
สืบเนื่องจากกรณีบนโซเชียลมีเดีย x ของโว้กประเทศไทย ได้มีการแชร์โพสต์ พร้อมติดแฮชแท็กที่สร้างความเสียหายให้แก่ตัวศิลปิน JIMIN แห่งวง BTS ด้วยความผิดพลาดและไม่ได้ตั้งใจของทีมงาน เมื่อวันที่ 6 สิงหาคม 2025… pic.twitter.com/eJVlNOs2n7
However, the apology did little to calm the outrage. Many fans refused to accept it, accusing the publication of lying about the tweet being accidental.
#แบนVogueThailand
— 😘✌🏻 (@Younnni21) August 9, 2025
Why does the same person write such biased articles and have Vogue Thailand repeatedly approve them??
Left news Jimin. Right news Yoongi
More information below⬇️⬇️⬇️⬇️ https://t.co/CcBQTkLVtg pic.twitter.com/AHanftnOTQ
That was rude, deliberate, and unprofessional. The shame is on you @VogueThailand and you damaged your own reputation. You are cheap and you are not trustworthy. The person who tweeted that should be terminated. https://t.co/aYWgIB7bs4 pic.twitter.com/EKkcgZ1V1I
— Mimi 𑁍 (@mimichimmie) August 9, 2025
we don't accept the apology and it wasn't an error it was tweeted intentionally by your journalist who is a fan of other opponent, this is so disgusting taking fanwars to such an level.. https://t.co/hOnXn73aOy pic.twitter.com/rAyFL8lHpy
— jimin ☺️ (@shadesjimin0) August 9, 2025
Some also accused Vogue Thailand of having a history of using artists’ names to create drama for engagement, only apologizing when faced with significant backlash.
You’ve been doing this for years. Riding on artists’ names for engagement, creating drama, and never once apologizing unless the backlash is big enough to hurt your brand. You’re not sorry for what you did, you’re sorry you got caught by a fandom that won’t let it slide. https://t.co/r8HmJg82Nh
— ° ally ° (@aluvebiu) August 9, 2025
An “apology” HOURS LATER, is not an apology but PR clean up. Let’s not go on about how this apology puts the blame on fan wars and not on them saying “might have stoked.” It was YOU @VogueThailand who has horrible management and disrespectful employees that created a disgusting… https://t.co/dIC1dlyQpa
— Mara⁷ ✨ (@TeamKSeokjin1) August 9, 2025
As the criticism continues, fans are demanding accountability and for Vogue Thailand to take stricter action internally to ensure this type of incident is not repeated.